Do you own a local business and want to extend your reach and visibility online? One fantastic way to jumpstart your marketing campaign is to enlist the help of a Sarasota Instagram influencer. Read on to learn more about effectively implementing this popular and proven marketing strategy.
Influencer marketing uses social media and social proof to promote products and services. This form of marketing is quickly becoming a top choice for advertising professionals and marketing agencies – because it works. A study published in Civic Science showed that 11% of millennials and 14% of 18 to 24-year-olds purchased an item or service in the last six months because an influencer recommended it.
While TikTok is on the rise, Instagram continues to be the most popular social media platform used for influencer marketing. An estimated 76.6% of marketers in the United States will utilize Instagram for their advertising campaigns in 2023.
But the question is, how do you connect with a local influencer to boost the reach of your brand and business online? Surprisingly, the process is easier than you think. Finding a Sarasota Instagram influencer is right at your fingertips.
What Are The Different Types Of Influencers?
It is essential to know that not all influencers target the same audience type or have the same audience reach. There are different types of influencers based on specific niches and amounts of followers:
- Nano-Influencers have 10,000 followers or less
- Micro-Influencers have 10,000 to 100,000 followers
- Macro-Influencers have 100,000 to 1 million followers
- Mega-Influencers have 1 million or more followers
Where Can You Find Local Instagram Influencers?
When looking to connect with the right local Instagram influencer for your brand, start by taking these steps:
#1- Comb Through Your Social Media Connections
If you own a local business, it is highly likely that you already have a following on your social media platforms. One prominent and promising place to start your search is on your friends and followers list to discover if you already have connections with content creatives and influencers in your network.
#2- Explore Your Local Hashtags
Along with local networking, conducting your own hashtag research can also be beneficial. You can get quick access to the most recent and related content on Instagram from influencers and content creators by searching niche-specific hashtags on Instagram.
#3- Utilize Influencer Marketing Search Platforms
Another way to find micro-influencers near you that cater to your business type and are within your price range is to search on influencer platforms. These search platforms categorize influencers in terms of location and topic specifications.
How Do You Work With Local Instagram Influencers?
- Nail-Down The Negotiation: Reach out personally through one-on-one messaging and communication to jumpstart a networking connection. Early on, it is important to discuss pricing so you can find influencers that fit within your budget. Additionally, outlining content calendars and completion expectations from the start can ensure a smooth and streamlined working relationship.
- Ask For Honest And Strategic Feedback: Another vital aspect of working with local influencers is asking for their expert feedback about your business’s online presence. An experienced influencer can perform a social media audit to help you hone the next steps for your marketing strategy.
- Implement Video Content: Every Instagram and social media marketing strategy should utilize video content. Research shows that ‘how-to’ videos are the most popular choice of video content proven to increase user engagement. An Instagram influencer can help you effectively and regularly incorporate this type of material into your Instagram marketing plan.
Connect With A Sarasota Instagram Influencer Today
If you’re ready to learn more, connect with us or send us a DM on our @AroundSarasota Instagram page today. Discover how you can network with a local Sarasota Instagram influencer and get your business noticed. If you’re looking for a comprehensive marketing strategy, we can introduce you to our sister company, South Street & Co. Our marketing team helps build out all aspect of a business’s marketing strategy from SEO, website design, email marketing, social media campaigns, coaching, and more. We would love to be part of helping your local Sarasota brand and business boom!
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