Why Influencers Should Be Part Of Your Winter Park Local Business Advertising Strategy

Is your Instagram account lonely? If you’re tired of posting all the time but getting no love, consider influencer marketing for your Winter Park local business advertising campaign.

There’s so much to do in Winter Park, it can be tough to get your business to stand out. Finding a simple way to reach a larger audience is key when you’re looking to grow your business.

If you’re not already on Instagram, that needs to be your first step. Go ahead and set up your account, we’ll wait.

All set up? Great. Now we can get down to the business of getting more eyes on your posts. If step one is setting up your IG account, step two is to post, post, post! The more content you have, the more interesting your business will become to your audience.

These days, before anyone goes anywhere, they look up their destination on social media. Not sure where to go for dinner? Check IG. Now, do you see why you need to grow your audience?

This brings us to step three. Growing your audience can be tricky, but this is where influencer marketing comes in.

What Is Influencer Marketing?

The Wiki definition of influencer marketing is:

“a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.”

What does that mean for you? It means that if an IG user with a huge following promotes your content, their audience becomes your audience. Brilliant, right? Here’s an example:

Local eatery, Farm & Hous Orlando, partnered with us at @AroundWinterPark to promote its new Winter Park location at East End Market. We helped them promote their incredible breakfast menu with this BREAKY news. Yum!

And @sampaguitaicecream is getting all the love after we featured this post on AroundWinterPark.

What Else Can Influencer Marketing Do For You?

Aside from expanding your reach, there are several other reasons to add it to your Winter Park local business advertising strategy.

Build Brand Trust

What gets people in the door (real or virtual) and keeps them coming back? Brand loyalty. And that starts with brand trust. Build that trust with an influencer and take advantage of your audience’s relationships with online personas. Credibility can take years to develop, but when you borrow it from an influencer, it speeds up the process quite a bit.

A recent survey discovered that 80% of Gen Z consumers had purchased a product they saw on social media. And 79% of Gen Z said they made a purchase as a result of an influencer. If you’re not capitalizing on these numbers, you’re missing out.

Learn From Your Audience

When you partner with an influencer, you can see how your audience responds to them and your product. Learning what they like, what they love, and what they can do without will help you shape your future marketing strategy.

Ready For More Marketing?

If you’re looking for a more robust digital marketing strategy, our sister company, South Street & Co. can help. Their dedicated team of marketing experts can formulate a strategy that includes social media marketing, blog writing, search engine optimization, and more. You can contact them to set up a complimentary consultation.