Considering Sarasota influencer marketing as a strategy to help your business or Instagram account grow? Find out why this local marketing solution works so well.
A recent survey showed that 75% of brands planned to spend at least $1,000 on influencer marketing in the coming year, with the top 35% spending between $100,000 and $1,000,000. Not only do numbers like this show that influencer marketing is leveraged by a variety of brands – from small businesses to large corporations, it’s also evidence for the changing marketing trends. Companies know that the best way to reach their customers is through personal, interactive methods like social media.
Does Sarasota influencer marketing work? Keep reading, and I think you can answer that question.
Influencer Marketing Is Accessible To Everyone
In the past, many brands would partner with celebrities to act as spokespeople for their products or services. I’m sure you’ve seen hundreds of television commercials, magazine ads, or even online campaigns that feature well-known celebs sharing one thing or another.
This kind of advertising poses a real problem for smaller brands who want to market themselves this way: how can they afford a popular celebrity? The best thing about tapping into Sarasota influencer marketing is that you don’t have to be a giant brand to do so.
As a small business, you can significantly increase your conversions, build awareness of your brand, and create more engagement with your customers through influencer marketing. Working with local microinfluencers who appeal to a very targeted and engaged audience is exactly what your business needs.
I’ll let you in on a secret, too. Influencers are now considered more trustworthy and effective than celebrities. This means that not only is Sarasota influencer marketing a great idea, but you’re also really going to see a return on your marketing investment.
Influencer Marketing With @AroundSarasota
Let’s make this more personal, and discuss our Instagram account. At the time this blog was written, we had 36.4k followers and counting. Our account is hyperlocal, and features content that includes:
- Food
- Drinks
- People
- Lifestyle
- Outdoors
- Homes
- And more
Our followers include a great mix of people of all ages, who are engaged and interested in the businesses, events, and unique places that are a part of their local communities. As a great example of the engagement we see, check out this post that received over 1,000 likes in just one day:
Or this post, featuring Sarasota’s unique Banyan trees, that received over 1,500 likes and 29 comments.
The businesses that we’ve worked with have also seen great results from their Sarasota influencer marketing campaigns. When we share their brands and accounts in Posts, Stories, Reels, or in one of our other online resources, they report growth in followers, total impressions, engagement, more business traffic, and more.
Your customers are on Instagram, and they’re looking for local businesses to support in their community. Partnering with @AroundSarasota is a great way to reach an even larger audience, and bring more customers to you. Reach out to us today and let’s chat about how we can help!
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