As a local business owner, you’ve spent countless hours building your brand and working to get the word out about what you have to offer. But is Orlando Instagram influencer marketing a part of your marketing plan? Here’s why it should be.
When it comes to marketing your business, there are quite a few options out there. Many of those options are reliable and have stood the test of time, but it’s also important to seek out new and innovative ways to market your business – and Orlando Instagram influencer marketing is the answer.
If you really think about it, while “influencer marketing” may be a new term, the general idea has been around for a while. In the past, you might see a celebrity or other notable figure sharing their newest find on television, in a magazine, or in the newspaper. But as the way that we consume media has changed, so does an effective marketing strategy.
Why does Orlando Instagram Influencer Marketing Work?
Influencer marketing is a great way to share your business for many reasons, but two of the biggest are trust, and the ability to reach an audience. Just like the celebrity endorsement of the past, Orlando Instagram influencer marketing combines your brand with a person that people recognize and respect. In fact, a 2017 study found that people were 71% more likely to purchase a product or service from someone that they were familiar with.
Partnering your brand with an Instagram influencer also gives you access to their audience. Social media is a numbers game, and more followers lead to more views, more likes, more comments, and more engagement. If your local business is lacking in the followers department, working with influencers can get your name in front of a much larger audience.
Where @AroundDowntownOrlando Comes In
The @AroundDowntownOrlando Instagram account was created to highlight all of the unique shops, restaurants, landmarks, and people that make Orlando the community that it is. With over 47,000 followers, our audience uses this account as a resource for everything that Orlando has to offer.
Whether they’re searching for the newest coffee shop, the best tacos, the latest event, or the restaurant with the perfect atmosphere, our followers know that @AroundDowntownOrlando has the recommendations they need – and that’s the power of Orlando Instagram influencer marketing.
Influencer marketing is about more than simply having an influencer post about your brand – recently, our followers have been enjoying some of the account takeovers that we have organized. During a takeover, another member of the Orlando community prepares Instagram posts and stories about their favorite local businesses and hangouts. This content is then posted on our @AroundDowntownOrlando Instagram page.
A takeover is a great opportunity to show our followers how much other influencers and business owners enjoy the community and offers your business the chance to really showcase your brand voice.
Working with Local Influencers is Easier than You Think
If you have a collaboration idea, want to learn more, or are ready to work together, contact us today. Fill out our online contact form and we will be in touch!
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