Partnering with a social influencer is a great way to boost your business’s brand. But how do you choose which influencers in Orlando to represent your business or service? We’ve got some tips!
Advertising your business is so much more than putting an ad in the paper or a local magazine. The internet has given way to online marketing, search engine optimization, social media accounts, and influencer marketing that can help you spread the word about your business and ultimately boost your brand awareness (and your profits!).
If you’re a beginner to influencer marketing, we’re glad you’re here! Before we delve into how to choose the right influencers in Orlando for your business, let’s back up and review how influencers can help your business.
Influencers Are Great For Lifestyle Marketing
Lifestyle marketing is a way to insert your brand into a familiar location, product, or personal testimony. The way this works with an influencer is when your influencer mirrors the lifestyle that your potential customers want to have, they tend to pay closer attention to the message.
Influencers Give Credibility
Now that your potential customers are listening to a message about your product or service from the mouth (or social media account) of an influencer, it has more weight than if it were a message alone. When an influencer with a large following, who typically has access to any number of product or service choices, chooses to work with your brand, their credibility is now your credibility.
Influencers Are Super For SEO
If you’re looking for a way to boost your online search rankings (which, of course you are!), partnering with influencers in Orlando can help. Posts and videos created by influencers are shared across the internet. When your business is what they’re talking about, think of how far and wide that message is shared …with your brand link included! And if your product is featured in a viral post? Well, you can see where this is going.
How Do You Choose The Right Influencer?
Now that you’ve seen what influencer marketing can do for your brand, let’s get down to the business of choosing one. Here are a few things to look for when making your choice.
Your Influencer Should Have A Huge Audience
If you want to spread the word about your business quicker, find an influencer with lots of eyes on their content. This method will give you an automatic audience boost and use the online authority of the influencer to boost your brand’s authority.
Look In Your Target Market
Just because the internet can touch people worldwide does not mean that you need to expand your reach across the planet – or even across the state. Keeping your marketing local can reach more people and build brand loyalty because your clientele can personally experience your product or service in your store or at their home or business.
What You Get When You Partner With Us
When you work with our team at @AroundDowntownOrlando, you gain access to a massive audience always looking for something new and fun. Whether your potential customer is searching for something to do, something to eat, or somewhere to get their afternoon caffeine boost, we can help. Here’s an example:
Have you ever seen such an incredible coffee flight?? Now you have …and so have over 3,500 Instagram users. Yum!
We work with brands all over Central Florida helping to get the word out about their unique goods and services, and we’d love to work with you too! Contact us today to get started.
Then, when you’re ready to dive deeper into your online marketing efforts, you can check out our sister company, South Street & Co. Their dedicated and knowledgeable team of marketing mavens works tirelessly to improve their clients’ online followers, rankings, and ultimately, sales. You can contact South Street & Co. for a complimentary consultation and see what a robust marketing strategy from the leading Orlando marketing agency can do for your business!
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