Is your Instagram account lonely? Do you have a ton of content but no interaction? Our social networking team offers some tips on how to advertise your Instagram account in Orlando.
Having an Instagram account for your business is a common and effective way to reach your audience. However, having an Instagram account and getting people to look at it are two very different things. If you’re wondering how to advertise your Instagram account in Orlando, you’ve come to the right place.
Do The Prep Work
Before advertising your IG account, you need to make sure it’s optimized for the best user experience. Check these things off of your list before moving on.
Switch To A Professional Account
When you start an IG account, it’s initially private which is great for an individual but for a business, you need a professional account. Having a pro account gives you access to things like the number of users, user demographics, and page views.
When you have a professional Instagram account, you can post a call-to-action button that will drive traffic to your website and ultimately boost your conversion rate. You’ll also be able to view detailed stats like impressions and reach of your photos and stories.
Create Your Content
Now that your account is ready to go, you’ll want to fill it with content. Start with a high-quality profile picture and captivating bio. Next, you’ll want to post between 15-20 photos or videos to your feed (more is better). When users visit your account, they want to see content. If it’s empty or looks brand new, they may be turned off and scroll to the next photo.
Keep your brand in mind when creating your content. Making your photos and videos recognizable to your audience as yours will help keep your brand cohesive.
And don’t forget the hashtags. Hashtags are a great way to increase your searchability as well as give your account a unique vibe. Instagram has a great guide to hashtags if you need more info on how and when to use them.
Pro Tip: Post to your IG page consistently. The more content you have available for users to view, the longer they’ll be looking at it and the more likely they are to convert to a sale.
Perhaps the best tip about how to advertise your Instagram account in Orlando is to work with other businesses and creators. Sharing their content on your IG and having them share your content on theirs is the perfect way to cross-promote your brands and expose you both to new audiences. There are typically a few ways to collaborate.
With Creators– This involves a conversation where you discuss a collaboration that benefits both of you. These partnerships are typically free.
With Influencers – When you collaborate with an influencer, there is typically compensation involved because you’re paying them to put your content on their “channel.”
Advertise – Local businesses collaborate with us to get their brand out there. Those donuts though!
Contests And Giveaways
Who doesn’t love to get something for free? Running contests and hosting giveaways are fun ways to increase the number of eyeballs that see your brand. Plus, they work! A recent study revealed that IG accounts that run regular giveaways and contests grew 70% faster than those that don’t. Want to hear an even more jaw-dropping stat? Only about 2% of IG accounts actually run contests and giveaways!
Asking your audience to tag a friend is another great way to encourage engagement!
Want Real Success? Hire A Professional
When Instagram is a part of your marketing strategy, you may lack the expertise to run your account to its full potential. Partnering with a social media marketing company is a wise use of your advertising dollars. Our sister company, South Street & Co. offers a wide range of marketing services including social media, SEO, blogging, design work, coaching, and email marketing.
We would love to help when you need to know how to advertise your Instagram account in Orlando. Want to chat? Great! Fill out this online form or slide into our DMs. We’d love to help you with your marketing strategy!
Interested in seeing your business featured?