Looking for a way to gain followers and customers? Orlando local influencer marketing may be the secret ingredient you’re missing.
Advertising is all around us. Long gone are the Mad Men days of ads only being on TV or in magazines. Today, we are influenced by what we see on television, streaming services, social media platforms, and more.
One way that business owners and marketing managers are growing their audience is by reaching out to individuals with a large virtual following to help promote their goods and services. These are influencers, and their followers tend to buy what they buy and use what they use.
Why Should You Use Influencer Marketing?
If you’ve never looked into influencer marketing, it’s time to dive into some numbers that show just how important it can be to your business. About 73% of marketers in the U.S. will use some form of influencer marketing this year. And that number is only expected to rise.
If your audience is between the ages of 18-40, influencer marketing can be a huge driving force for your business. In a 2021 study, it was revealed that 14% of 18-24-year-olds and 11% of millennials had purchased something within the last six months because an influencer recommended it.
Currently, Instagram is still tops in the influencer market with 72.5% of U.S. marketers using its platform for their influencer marketing campaigns. TikTok is quickly closing the gap, however, so keep an eye on this platform going forward.
Are you convinced yet that Orlando local influencer marketing is worth looking into? Great! Here are your next steps.
Identify Your Audience
To have an effective marketing campaign, you must first figure out who you want to reach. Who is your ideal customer? We’ve already established that if your ideal customer is between the ages of 18-40, they are looking to social media platforms for recommendations.
Most avid TikTok users and Instagram followers have a few (or a lot of) accounts they follow regularly. Tap into their viewing stream and you’re on the right track.
Define Your Goals
What do you want to do with your Orlando local influencer marketing campaign? Are you looking to grow your online presence? Gain more followers for your social media accounts? Or are you looking to sell more products by turning your followers into customers? Partnering with a local influencer like @AroundDowntownOrlando can help you define your audience and your goals, then strategize and provide the platform to reach them.
Find Your Influencer Partner
The best way to find an influencer match is to do your research. You want to work with someone local who has a large following in the area. If they give you a shout out, or feature your business on their page, it will get your name, message, and product in front of their followers.
Partner With A Local Influencer Today
And if you’re looking for a broader social media marketing strategy, contact our sister company, South Street & Co. Our team of marketing experts can strategize the best way to get your name out there to as many potential customers as we can. We look forward to working with you!
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